Why Your Landing Page Isn't Converting

The Conversion Problem

You've driven traffic to your landing page, but visitors aren't converting. Before blaming your product or pricing, consider these common UX mistakes.

Mistake #1: Weak Value Proposition

Your headline has 3 seconds to communicate value. Generic headlines fail:

❌ "Welcome to Our Platform"

✅ "Save 10 Hours Per Week on Typography Decisions"

Your value proposition should answer: "What's in it for me?" within the first fold.

Mistake #2: Too Many Choices

Hick's Law states that decision time increases with choices. Common offenders:

• Multiple CTA buttons competing for attention
• Too many navigation options
• Feature overload in the hero section

The Fix

Primary CTA: 1 (prominent)
Secondary CTA: 1 (subtle)
Navigation items: 5-7 max

Mistake #3: Ignoring Mobile Users

Over 60% of web traffic is mobile. Yet many landing pages:

1. Have tiny tap targets (< 44px)
2. Use hover-dependent interactions
3. Display desktop-optimized images

Mistake #4: No Social Proof

Humans are social creatures. Without social proof, you're asking visitors to take a leap of faith.

Effective social proof includes:

• Customer logos
• Testimonial quotes with photos
• Usage statistics ("10,000+ teams trust us")
• Star ratings and review counts

Mistake #5: Friction in Forms

Every form field reduces conversions by approximately 11%. Audit ruthlessly:

Quick Wins Checklist

• [ ] Single, clear CTA above the fold
• [ ] Value proposition in headline
• [ ] Social proof visible without scrolling
• [ ] Mobile-optimized (test on real devices)
• [ ] Form fields minimized
• [ ] Page loads under 3 seconds

Conclusion

Conversion optimization isn't about tricks—it's about removing friction and clearly communicating value. Start with these fundamentals before diving into A/B testing colors and button copy.